"The Middleman Must Add Value."
--Bill Gates

· Are you looking for ways to grow your O&P business?
· Are you partnering with the right "middleman" to truly maximize your business's growth potential?

In Gates' book, Business @ The Speed Of Thought, an entire chapter is devoted to describing the "new middleman." As in any industry, manufacturers are connecting more with customers. This trend is very evident in O&P. "New middlemen" must go beyond restating product qualities or specifications.
At O&P1 we create relationships with both manufacturers and practitioners to more efficiently match patient and practitioner needs to manufacturers' features. Managing these relationships defines our service approach and is the way we "add value."

In nine years my patient care business grew from one office to nine locations with a revenue growth of nearly eight times. This growth occurred in a portion of the country that has strong competition and a declining population. My personal growth strategy was very simple -- position good practitioners to focus on fulfilling community orthotic & prosthetic needs without the burden of fabrication or the expense of fabrication staff or space. I can attest that this growth strategy works. To support this strategy, we created a centralized fabrication center poised to meet quality and speed requirements. This fabrication center became O&P1 on February 1st, 1995.

My growth plan was based on both patient care and business priorities. Moving into new markets always requires additional time commitments from you and your staff. It also requires risk. Your banker, accountant, your father or mother in law, or business advisor will caution you to minimize your financial risk. O&P1 is a cost effective solution that requires less square footage, less equipment and inventory, and less technical staff -- all ways to reduce financial exposure without limiting your potential financial reward.

We take our role as the, value-added middleman seriously. Co-hosting a TracerCad Workshop on
November 7- 9, 2001, and adding the Johnson & Johnson plaster casting line are only two examples of O&P1's commitment to address your needs and increase the value of our on-going relationship.

O&P1 is the value added middleman you are looking for to help you expand both revenues and profits.

Call me, Dennis Clark, at O&P1 to discuss how we can help your business grow.
1 800 408 3598

Posted: 12/18/2005